“The biggest recycling challenge is plastic wrapping – collecting it at scale, sorting and recycling it into new things – ideally packaging,” she says.
“Recycling this type of plastic back into food packaging can only be achieved through advanced recycling technologies.
“WRAP is delighted to hear that UK Plastics Pact member Mondelēz is rolling out the use of certified recycled plastic in its Cadbury sharing bars. This is the future and must be scaled far and wide across other companies and products ranges.”
Cadbury: Pioneering confectionery innovation
Cadbury, the world’s second-largest confectionery brand after Mars, operates in more than 50 countries.
Founded in Birmingham in 1824, Cadbury has led manufacturing innovation in food and confectionery.
The brand improved cocoa formulas using a Dutch-developed press to remove unpalatable cocoa butter. In 1868, Cadbury introduced ‘Fancy Boxes’, decorated chocolate assortments for Valentine’s Day. It also created the first modern chocolate Easter egg using pure cocoa butter mouldable into smooth shapes.
Acquired by Mondelēz in 2010, Cadbury continues to innovate in both products and packaging.
“This is the latest move in our journey to increase our use of post-consumer recycled plastic across our Cadbury tablets portfolio in the UK&I” says Louise Stigant, SVP and UK&I Managing Director, Mondelēz International.
